BoxScore Brands, Inc. Privacy Policy

Last modified: 28 March 2018 

The BoxScore Brands, Inc. application for mobile devices (“BoxScore App” or the “App”) uses the camera on your smartphone, when the App is enabled, to recognize collectibles and QR codes through the camera and show on-screen dynamic content on top of what you see in the real world.

At BoxScore Brands, Inc. we are working to build a service which is useful and fun for our users and in doing that we are absolutely committed to your privacy.  The BoxScore App, Services, websites and related APIs and tools covered by this policy are constantly evolving as we add new features to improve your experience, but our users’ privacy remains at the heart of what we do. As the BoxScore App changes, so might the information we use and how we use it.   We encourage users to consult this policy when using the BoxScore App and we will notify you of any material changes to it through the BoxScore App.

The technology behind BoxScore App is complex, and you can do different things using the BoxScore App, Services, websites and related APIs and tools, so we have tried to explain the ways we collect and use your data in a straightforward manner, so you know what is going on and what to expect.   We may provide sets of FAQs on how BoxScore App works and for specific products and features to help you understand them better.   We welcome any feedback or questions you may have on privacy matters and how we use your data – please contact us at [email protected].

What this document tells you

When you use the BoxScore App, websites, APIs, tools and any other services we may make available, you will share some information with us. When we talk about the BoxScore “App” or “Service,” we mean all the websites, APIs, tools and other products, services and features offered by BoxScore Brands, Inc..

This policy is designed to explain to you what information about you BoxScore Brands, Inc. collects in providing the BoxScore App and Services; how that information is used and shared; and how you can control what happens with that information

What information we collect

When you use the BoxScore App, or use our Services, we receive certain information about you, including:

  • digital images of the objects and codes you are scanning
  • the virtual item and other online content you are shown and link to and your interests and preferences suggested by what you’ve scanned and what online content you’ve viewed
  • a unique user ID, which we assign to you, against which we maintain data about you and your use of the BoxScore App
  • your location (both generally in respect of your locale, e.g. your country and specifically, exact latitude and longitude coordinates)
  • certain mobile network and device identifiers to help us provide our services including the IP address that your internet network provider may allocate to your mobile or other internet enabled device.

We also receive additional personal information about you which you choose to give us. For example, if you want access to our virtual item trading platform from the BoxScore App, or a third party app, you may be asked to register some basic information with us so we can provide our Services to you, including your email address, nick name, profile image and confirmation that you are at least 16 years old.

We will also collect certain content that you have chosen to associate with your profile that is specific to you. This may include information from third party sources, such as other social media sites.

A history of your recent interactions with BoxScore App, will be stored in accordance with our caching practices. BoxScore also uses cookies – please see cookies section below for details.

How we use your information

We use your personal information to provide, monitor and improve the BoxScore App, website, services and the technology which supports them and to provide you with a great, personalized experience.   We will occasionally use your information to contact you, for instance if you send us requests or ask us questions about BoxScore App or if there are technical or operational issues or updates which we think our users need to know about.

We may also send you free newsletters and emails that directly promote the BoxScore App Service. When you receive such promotional communications from us, you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive. We do need to send you certain communications regarding the BoxScore App service and you will not be able to opt out of those communications – e.g., communications regarding updates to our Terms of Use or this Privacy Policy.

We provide augmented reality services to brands so that their marketing materials can be scanned, providing users with augmented reality content when they scan materials such as magazine adverts or product packaging.  Where we do this, we also report to our clients on an aggregated basis (so that no individuals are identified), the location of users scanning their content, how long they spent interacting with the client’s content or our app generally and how they use our app.

We also disclose information in the aggregate to third parties for marketing and strategic development purposes.

This Section Has General Information About Your Personal Information

Where we store your information

The information we collect in relation to you is stored on data centers operated by our third party providers.  Our AWS data centers are currently based in the United States and Europe. By using BoxScore service, you consent to the hosting of your personal information on these servers, which may involve the transfer of your personal data outside of the country it was collected.  It is important to note that countries have different regulations in relation to personal information, including in relation to rights of access by law enforcement authorities.

Can I find out what personal information BoxScore App holds about me?

You have the right to request details of the personal information BoxScore App holds about you and to have any inaccuracies corrected. In most cases, we will also be able to provide you with a copy of the personal information we hold. We need to establish your identity as we do not want to release information to the wrong person, so we may ask for documents that prove your identity. Please address requests and questions about this to [email protected]

How we share your information

We may share information about you in the following ways:

  • With other BoxScore App users. We may share the following information with other users:
    • Information about you, such as your nick name as you have provided it, with other users but we will not share your contact details with them
    • Information about how you have interacted with the BoxScore app
  • With third parties. We may share your information with the following third parties:
    • With organizations who provide services or technology to us.  We may share information about you with service providers who perform services on our behalf – for instance our data center providers who host the BoxScore technology and data and partners that provide services to us. These third-party providers have access to your data only for the purpose of performing services on our behalf.
    • We provide augmented reality services to brands so that their marketing materials can be scanned, showing users augmented reality content when they scan the materials. Where we do this, we also report to our clients on an aggregated basis where users accessing their content are located, how long they spent interacting with the client’s BoxScore content or our app generally and how they use the BoxScore app.
    • We also disclose information in the aggregate (so that no individuals are identified) to third parties for marketing and strategic development purposes.
  • With third parties for legal reasons. We may share information about you if we believe that disclosing the information is needed to:
    • comply with any valid legal process, governmental request, or applicable law, rule, or regulation
    • investigate, remedy, or enforce potential breaches of our Terms of Use and/or Community Guidelines
    • protect the rights, property, and safety of us, our users, or others
    • detect and resolve any fraud or security concerns
  • With our affiliates. We may share your information with entities within the BoxScore Brands, Inc. family of companies
  • With third parties if BoxScore Brands, Inc. is acquired or its legal structure undergoes a reorganization or all or a large part of our business is transferred to another company or companies. In that circumstance, we may share your information with that company before and after the transaction closes so that we can still provide you with great service.

How old do I have to be to use BoxScore?

BoxScore App services are intended for users who are at least 13 years old.  BoxScore does not knowingly collect personal information from children under 13.

How long will BoxScore keep my personal information?

We will hold your personal information on our systems for as long as is necessary to provide access to our app and websites and will not hold onto it once we have processed a request by you to delete your account.

By emailing [email protected], you can have all account data deleted – if you do this a red flag goes on the database and, while BoxScore App cannot use the personal information, it stays on the system for a period for administration purposes before being deleted automatically. If you only want to delete facial signature and/or your associated augmented reality, we can delete this information while keeping your BoxScore App account intact.

If we are subject to a legally binding requirement to retain user information for a specific period, this may (subject to the law in question) override your ability to require deletion.

Please remember that other BoxScore App users may have content and information you have made available through BoxScore App, for instance through screen shots or other image capture, and we do not control how they use or how long they keep that content.


Web browser cookies

What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone web browser from a website’s computer (i.e., a Web server) and is stored on your computer, table or mobile phone web browser.

How does BoxScore Brands, Inc. use cookies?

In general terms, BoxScore Brands, Inc. only uses cookies to record information about your preferences, how you prefer to use our websites and our services. They allow us to tailor our app, websites and our other services to your interests.

Information supplied by cookies can help us to analyze the profile of visitors to our app and website and users of our other services and help us to provide you with a better user experience.

Third party cookies

We use analytics cookies and mobile device equivalents served by our third party providers to analyze how users use our app and websites and report back to us. This helps us work out what elements of the app and websites are working and helps us improve them. In the future, we may have digital advertising partners who may use cookies, mobile equivalents and other technologies to collect information to support the delivery of interest-based advertising to users. We will ensure you are properly notified including through updates to this policy before that happens.

Third Party Cookies in embedded content on BoxScore Brands, Inc. pages

Please note that during your visits to our websites you may notice some cookies that are not related to BoxScore or BoxScore Brands, Inc. partners. When you visit a page with content embedded from, for example, YouTube or Flickr, you may be presented with cookies from these websites (“Third Party Websites”). BoxScore Brands, Inc. does not control the dissemination of these cookies. Any information that you provide on or to a Third Party Website or that is collected by a Third Party Website is provided directly to the owner or operator of the Third Party Website and is subject to the owner’s or operator’s privacy policy. BoxScore Brands, Inc. is not responsible for the content, privacy or security practices and policies of any Third Party Website. To protect your information we recommend that you carefully review the privacy policies of all Third Party Websites that you access.

BoxScore App cookies and how to reject cookies

If you wish to control what cookies are set on your device through our app, websites or other services then you can by changing the settings on your personal computer or mobile device web browser. It is important to note that if you change your settings and block certain cookies, this means that certain personalized features and other functionality cannot then be provided to you and accordingly you may not be able to take full advantage of all of the app, websites or our other services features.

Other information collected from web browsers

Your web browser may also provide BoxScore App with information about your device, such as an IP address and details about the browser that you are using. It may also provide BoxScore App with access to details of your personal computer or mobile device’s location.

Responding to “Do Not Track” signals

Our websites and App do not have the capability to respond to “Do Not Track” signals received from various web browsers.

The security of your information

In addition, we take reasonable administrative, physical and electronic measures designed to protect the information that we collect from or about you (including your personal information) from unauthorized access, use or disclosure. We use encryption methods when storing and transmitting. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

Mobile devices

When you download or use the app on your mobile device, information may be accessed from or stored to your mobile device. This is used in a similar way to a web browser cookie, such as by enabling the apps to ‘remember’ you or provide you with the content you have requested.

Your web browser on your device or your mobile device’s operating system may also provide BoxScore Brands, Inc. with information about your mobile device, such as a device identifier or IP address. Device identifiers may be collected automatically, such as the device ID, IP address and apps ID (a unique identifier relating to the particular copy of the Apps you are running). In the future we may use mobile device identifiers for advertising use which perform a similar role to cookies, like the IDFA used by Apple devices and the Advertising ID used by Android devices.

Changes to BoxScore Brands, Inc. Privacy Policy

This Privacy Policy may be updated from time to time so please check from time to time. Major changes to the data we collect or how we use and share it will be notified to you through the BoxScore app. The date of the most recent revisions will appear at the beginning of this policy. If you do not agree to these changes, please do not continue to use the BoxScore app, websites or our other services to submit personal information to BoxScore.

Contacting BoxScore about this Privacy Policy

If you any questions or comments about this Privacy Policy please contact:

BoxScore Brands, Inc.

1080 N. Batavia Street, Ste. A
Orange, CA 92867

Email: [email protected]